Our task

Queery, the world's first emotionally intelligent AI coach for the LGBTQ+ community and allies, aimed to establish a brand identity that reflects its innovative approach to providing support and guidance. Our mission was to create this brand from the ground up, ensuring a cohesive and impactful visual presence.

What was done

Logo Creation: We designed a distinctive and modern logo that encapsulates Queery's mission and values.

Development of Brand Fonts and Color Palette: A thoughtful selection of fonts and colors was curated to represent the brand's personality and resonate with its target audience.

Brand Identity Materials: Business Cards, Posters

Logo branding

main logo

icon

additional logo

Colour palette

#F1E51F

#424898

#E52320

#41C0EF

fonts

Helvetica

Montserrat Medium

Business Cards

Made from premium paper, 300 gr 
Golden foil on front

Result

The collaboration resulted in a brand identity that fully realized Queery's vision. The client was extremely satisfied with the outcome, and the branding elements we developed continue to be utilized, reinforcing their presence in the technology sector and resonating with their audience.